Nintendo's success with the Global Marketing Standardization

For the past few years, Nintendo has been producing some uniform products that have successfully sold with the same strategy around the world. As mentioned before in my past blogs, one of Nintendo's strategic plans is to target people of different backgrounds and ages. To engage them into the 'video-game world' even if they have no experience, or have said that video-games are not for them. With the company's most recent products that promote the exercising of body and mind from home. A global standardized vision to bring family and/or friends together to be physically healthy with games like Wii Fit or Wii Sports, and to develop memory skills with games Brain Training (Which has different versions.)

The advertisement design for the Wii Fit campaign, for instance, has brought an incredible success in the three major markets that video-game developers concentrate (Japan, Europe, and North-America.)
Nintendo still has a combination of global market standardization and variation, but believes that the markets are becoming more alike, and people are becoming more competitive. A potential market that the company is supporting by training, while entertaining.