Ever since Nintendo decided to expand its demographics towards unusual consumers in the video-game market, such as families, parents, and what video-game developers call: non-gamers, the company has have an incredible success. In contrast to its biggest competitors, Microsoft and Sony, Nintendo has doubled their sales in most of the markets by understanding the consumer's decision making.
The Wii console, for instance, has been advertise as a product that reunites the family while playing active and entertaining games. But still many consumers feel that there is lack of need for such product, considering it as luxury. That lack of need affects primarily the consumer decision-making process, and that is why Nintendo decided to modify its strategic planning to pleased all kinds of markets.
Developing games that are more accessible and intuitive, the company has encourage consumers that have few or no experience with video-games to explore and even buy the Wii, DS and DSi consoles. And designing games that have less resolution, yet incredibly beautiful images, the company has manage to sell its products with a more convenient price for its customers.
With such strategies, Nintendo has created the need in all kinds of consumers by external stimulation, making its products a want.
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