Since the beginning Nintendo's target has been the family. To develop games that allowed the participation of different members of the family has been the main objective of the company. Avoiding themes that are too violent or sexual, Nintendo's attempt to bring the family together with their products is reflected by the simple concepts of their video games. As a clear and famous examples, there are Super Mario Bros and Donky Kong. Two platform games that are widely known for most video game players and many non-players. These games are characterized by the jumping from and to platforms, and the confronting of obstacles to safely reach the next level and succeed in the game. A very simple, yet entertaining idea that attracts several first players from different cultures, ages and genres.
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