Nintendo has different teams that constantly work to come up with ideas, analyze them, test them and develop them. During this process, the company conducts research and works on different prototypes to find the ideal product. One of the main characteristics that distinguish Nintendo from its competitors is that they have focused on expanding demographics. Also focusing in their corporative ideology to develop products that are fun, affordable and simple, Nintendo constantly achieves to be one of the most creative and successful companies of the world. These characteristics have offered Nintendo a great number of possibilities to create new products.
Nintendo has been working on diminishing the idea that video games are only for young males. Successfully targeting other markets, the company constantly increases the number of options they have to satisfy people’s needs.
Recent example of these characteristics are the "Brain Age, and Nintendogs" for the DS console, and "Wii Fit, an Wii Sports Resort" for the Wii console.
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